Your website represents your company. It is a visual depiction of your brand, and it is often the first impression your customers have of your company. However, it is more than just your face, it is also a valuable source of information and a sales channel. A great website is a valuable asset, but it can’t do its job if you aren’t getting traffic. Therefore, these are tips for increasing your website traffic.

Spread Your Brand Name

If you want to increase traffic to your website, you need to tell the world that you exist. You need to build both real-world and internet awareness. Therefore, make contributions to your community. For example, sponsor or speak at local events, teach classes, and sponsor meetups.

In addition, you need to expand your brand awareness online. Therefore, you may guest write on others’ blogs, create a social media strategy, answer questions on others’ sites so you appear to be an expert in the industry. You can also appear on others’ podcasts or webinars.

The more posts and events that mention your brand, the more your traffic will increase.

Build a Dynamic Blog

Your blog should not be a way to sell your products. Instead, it should be an interactive discussion and a valuable resource. Your potential customers should be able to get answers to their questions and learn new things. They should be able to interact with you by asking questions. You want your clients to get to know you, but your blog should not be used as a diary.

Create a valuable, entertaining blog by adding in customer stories. Include infographics, images, and videos. Use a news story or popular culture to add interest. Provide live chats and videos that give your customers a behind-the-scenes look at your company and its culture. Do interviews of interesting people in the industry.

The key is to drive engagement, so get your staff involved. For example, you may have them share something they love to do, eat or read. Ask your readers questions as well. Post surveys and share the results. You can also ask for advice. Increased engagement leads to increased sharing, resulting in increased traffic.

Create a Give-Away

Everyone likes free stuff, and you can get your audience engaged and increase your traffic by offering things for free. You don’t have to do this all the time, and you certainly don’t have to use expensive products or services. For example, you could collect blog posts with similar topics and create a free ebook. You could give away high-resolution images or valuable templates. Build a tutorial or webinar and give it away.

If you are looking for ways to increase traffic, focus on your customers, not your sales numbers.