Did you know that 80% of the United States population has at least one social media profile? In fact, in 2018, the number of social media users reached 2.62 billion people. These trends reveal the importance of effective social media marketing to increase your brand awareness. However, creating multiple accounts on different platforms is not enough. You have to approach this campaign just like any other marketing strategy. These are a few tips to help you.

Be Selective When Choosing Your Platforms

Each social media platform has a distinct user profile. For example, Pinterest attracts mostly women aged 18-64, while Twitter has a higher number of men with an average age of 18-29, and LinkedIn appeals to a more business-to-business audience. When you define your target market, it will help you determine which social media platform will work best for your company. You can determine the networks your target audience uses most as well as how well your brand will fit into the platform.

Create a Consistent, Unique Tone

Your company has a very specific corporate culture, and your brand should have a distinctive image. Your mission, vision, and values as well as your goals give you a unique profile. Therefore, when you post on social media, be sure to reflect the uniqueness of your company within the constraints of your culture and image. Creating a distinct tone of voice will ensure that your customers recognize your content.

Then, you need to consistently deliver content to your readers that use this tone. Include your logo in all your posts. You should also consider creating posts with consistent coloring, fonts, and images. For example, you may have the same background on all your live chats and videos.

Create a consistent posting schedule. This means that you post at least once per week but always post on the same day. Your followers will then expect to see new content from you every week at the same time. You can even use tools to schedule your posts automatically.

Build Your Content

Your content should be interesting to your audience, but it should also be action-oriented and unique. However, be sure your content isn’t too technical. Make it conversational and easy to digest. Also, make it sharable. Become an expert in the industry.

You want your customers to engage, so give them opportunities. For example, pose interesting questions, ask for advice, and present surveys. Your content should be interactive. Add intriguing visuals, including infographics, gifs, and memes. You can even use quote graphs. Don’t forget calls to action.  

Take advantage of the brand awareness you can gain from social media, but do your homework so you target the right customers and provide information and content they want to see and interact with.